Lisa Tenner, President of Tenner & Associates, Inc., today announced the transition of the "Queens of Heart" Tournament to Harrah's World Series of Poker.
Co-founded in 2005, "Queens of Heart" was created to raise awareness around key women's charities through poker -- specifically, the World Series of Poker (WSOP) -- a vehicle with a promotional "good health for everyone" message.
After producing "Queens of Heart" in cooperation with the 2006, 2007 and 2008 WSOP, and raising over one hundred thousand dollars for various charities, a mutual decision was made for Harrah's to produce the event in-house.
"I am honored that the incredible success, charity and awareness for good health that Tenner & Associates, Inc. brought to the World Series of Poker on behalf of 'Queens of Heart' is a win-win for all concerned," stated Ms. Tenner. "I am very appreciative of the efforts of all of the women that have participated on the 'Queens of Heart' team over the years and helped push its success and to this level of recognition."
Tenner & Associates is a branding and marketing company that understands the importance of building a 'cause-marketing' brand. From 'Queens' inception, it understood that the WSOP would aid in elevating awareness and annual fundraising efforts.
"I am proud that the 'Queens of Heart' is a part of the history, tradition, and the future of the WSOP," said Ms. Tenner in closing.
Contact:
Contact:
Lisa Tenner
Tenner & Associates, Inc.
121 Quail Run Road
Henderson, NV 89014-2129
Landline 702.454.9561
Mobile 702.496.3286
Fax 702.792.5748
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Friday, January 16, 2009
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